Guests at W Hotels worldwide will be sleeping soundly in the knowledge of sustainability, as the hotel chain are to introduce eco-friendly bedsheets made completely from a polyester that makes use of recycled bottles.
Approximately 31 plastic bottles will go into making each king-sized sheet set but despite being made of plastic, the hotel chain confirmed that the sheets are still soft and comfortable and no one will be able to tell the difference between the new and the old!
The mass initiative to promote ‘sustainable luxury’ in the hospitality sector is part of will.i.am’s greater vision to repurpose waste into lifestyle products and the American singer and entrepreneur’s goal is for people to eventually see these products as the norm.
“I am very excited to bring the Ekocycle movement to W Hotel guests around the world,” said will.i.am. “When it comes to finding partners for the Ekocycle initiative, Coca-Cola and I want to work with those who understand our message: that being more sustainable can be stylish.”
The new partnership joins an array of labels already on board with will.i.am, including MCM, Globe-Trotter, H Brothers and Ecoalf, to produce sustainable and luxurious collections.
The eco-friendly Ekocycle lifestyle range sits in London department store, Harrods, and spans from clothing and accessories to bikes and 3D printers; all made from recycled plastic bottles and aluminium.
This is certainly a step in the right direction when it comes to achieving zero waste to landfill. Have you come across other sustainable approaches to lifestyle products? Let us know your thoughts @707RM.